Using the influencer and makeup brand owner jefree star as a case study, i argue that the queer beauty influencer exists as a body for fantasy projection, with makeup acting as the mediator for afective … The second scandal revolves around five youtube beauty influencers: Jeffree star, gabriel zamora, manny mua, nikita dragun, and laura lee.

Star has developed a loyal following over the years and this has contributed to the success of his company. In the thesis, the phenomenon of stardom is approached by looking at how jeffree star’s stardom is built on social media. The thesis is subject to visual cultural research from its theoretical framework and, …