Oyuki® was born in niseko, a ski area located on japan’s northern island of hokkaido. In winter, hokkaido is completely covered in snow. Towns are buried by it, life slows and bends with the weight …

Our oyuki snowwear story. Expertly designed products inspired by our beloved japanese 'big snow' in hokkaido's heart. Our oyuki product technology features only the highest-quality materials and production methods to give you the ultimate warmth, movement and ride.